Digital Marketing and E-Commerce for Tourism Industry

Time

Activity

07:30-08:10 am

Registration

08:10-08:20 am

-          Commencement by MC

-          National Anthem

08:20-08:45 am

-          Welcome Remarks by Representative of ILO

-          Opening Remarks by Representative of the Ministry of Tourism of Cambodia

08:45-08:50 am

Photo Sessions

08:50-09:00 am

Coffee Break

09:00-12:00 am

Training Session 1: E-Commerce

-          Introduction to E-commerce

(Introduction, Types of Ecommerce Business Models, How to get an Ecommerce Site, Payment Method, Delivery Service .etc.)

-          Buyer Module in E-commerce

(Account Management, Product Listing, Product Detail, Add to Card, Wishlist, Delivery Information, Payment, Invoice Order. etc)

-          Seller Module in E-commerce

(Account Management, Product Listing, Supplier, Purchase Order, Sale Order, Delivery Order, Bill & Invoice Order, POS, Financial Report, Customer & Lead .etc.) and Demonstrate

12:00-14:00

Lunch Break

14:00-16:40

Training Session 2: Digital Marketing

-          Basic to Digital Marketing

(Principle Marketing with 7Ps, Customer, Affiliate, 7Ps in Online Marketing)

-          Content Marketing & Search Engine

(Introduction, Why use Content marketing, Understand Content Builder, Create Blog or Article or Video, etc.)

-          Social Marketing

(Introduction, Why use social marketing, Tool for Social Marketing, Analyze Tool for Social Marketing, Niche to advertising on Social Marketing)

-          Email & SMS Marketing

(Introduction, Why use Email & SMS marketing, Email Management System, SMS Management System, Bulk Email & SMS Marketing, Validate Quality Email, Niche to advertising on EMAIL Marketing)

16:40-17:00 am

-          Closing Remarks by Representative of the Ministry of Tourism of Cambodia

-          End of program